Mwelekeo TV has shared another practical guide for Kenyan entrepreneurs about the importance of having a business website. In a recent video titled “Why Every Business Needs a Website Today – Dan Majani & Mercy Otieno,” digital marketing strategist Dan Majani explains to host Mercy Otieno why websites are no longer optional in Kenya’s growing digital economy.
Majani emphasizes that most customers search online before visiting or contacting a business.
They use search engines like Google to find products or services, and what shows up in results often shapes their choices. Relying solely on social media is risky because platforms such as Instagram, TikTok, or Facebook control visibility with algorithms that change constantly.
Accounts can suddenly lose reach, get restricted, or even banned.
Content on these platforms tends to have a short life span, and businesses that rely only on them can quickly see a drop in engagement.
A website, on the other hand, provides a space fully owned by the business. It works as a 24/7 salesperson, offering stable visibility and building trust over time.
Majani notes that corporate clients and international partners often check a company’s website before engaging in business.
A professional site signals seriousness and investment in growth. Without one, a legitimate business may appear unprepared, even if competitors or scammers have websites.
The video also breaks down practical website features. Search engine optimization (SEO) helps a website rank higher on Google through proper title tags, meta descriptions, and structured data for AI summaries.
Linking the site to a Google Business Profile improves local visibility and trust. Chat tools allow businesses to answer customer questions instantly and track visitor behavior, turning leads into sales.
For online sales, payment gateways like M-Pesa, card options, and delivery systems make transactions easy. Social media pixels can track leads and conversions effectively.
Majani shares the example of a Kenyan entrepreneur, Shiko, who gained popularity on social media but generates most of her sales through her website.
He compares this to Uber and Airbnb, which succeeded by owning their digital platforms. Businesses that stick to traditional marketing or referrals risk losing customers who now expect fast, online options.
Costs for websites vary. A basic website can start from 30,000 to 50,000 Kenyan shillings, while a full-featured e-commerce site may range from 50,000 to 100,000 shillings. Majani warns against very cheap or AI-generated sites without proper setup, as these often fail to attract or convert visitors.
He recommends working with reliable developers who offer ongoing support and understand marketing.Majani urges business owners to prioritize building a website now.
A well-designed site linked to social media can become a key source of customers and revenue. In 2026, businesses that stick to outdated methods risk falling behind.
Mwelekeo TV’s discussion offers clear and practical advice that fits Kenya’s business realities, helping entrepreneurs make informed decisions for growth and sustainability.
Leave feedback about this