Mwelekeo Insights, widely recognized as one of the top research firms in Kenya, has sparked a national conversation after revealing early findings from a new public survey on how Kenyans are coping with the rising cost of living.
In a message shared on X, the research organization said it gathered views from thousands of citizens across the country, with responses showing “a mixed story of resilience, adaptation, and growing pressure” as households continue to face difficult economic conditions.
The survey comes at a time when many families are struggling to keep up with the high cost of basic needs. Prices of food, transport, rent, electricity, fuel, and school fees have remained a major concern for households in both urban and rural areas.
Although the full report is yet to be released, the early message from Mwelekeo Insights suggests that many Kenyans are changing the way they live and spend money in order to survive.
For some families, coping has meant cutting down on non-essential expenses such as entertainment, travel, and luxury items.
Others have been forced to reduce food budgets or move to cheaper housing areas.
Many young people are now taking on temporary jobs, online work, and small businesses to support themselves as formal employment opportunities continue to shrink.
The survey also points to the growing role of side hustles in the lives of ordinary citizens. Across the country, many Kenyans are turning to small-scale businesses such as online selling, food vending, boda boda operations, farming, and freelance work to increase their income.
Some households now rely on more than one source of income to meet daily needs.
The findings suggest that financial pressure is still increasing despite these efforts.
Many families are reportedly struggling to save money or plan for the future because most of their income goes toward basic needs. Parents are facing challenges paying school fees, while business owners are also dealing with reduced customer spending power.
Over the past two years, the cost of living has remained one of the biggest public concerns in Kenya.
Rising taxes, inflation, and higher prices for goods and services have continued to affect millions of citizens.
Young graduates entering the job market have also faced difficulties due to limited opportunities and lower purchasing power.
Mwelekeo Insights has built a strong reputation in Kenya through public opinion polls and research studies covering social, political, and economic issues.
The organization is known for collecting views that reflect the real experiences and opinions of ordinary citizens from different parts of the country.
Its latest survey is expected to attract attention from policymakers, businesses, and the public once the full report is officially released.
Many Kenyans are likely to follow the report closely to compare their own experiences with the wider national picture.
The findings may also help leaders and decision-makers better understand the everyday struggles facing citizens during a period of economic uncertainty.
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