February 21, 2025
Nairobi, Kenya
Commentary

“Who is funding this” Francis Gaitho questions mainstream media content surge on social media

Francis Gaitho has raised concerns about the increasing presence of mainstream media content, especially from Citizen TV, on social media platforms.

He recently took to X (formerly Twitter) to express his surprise at the growing number of accounts posting clips and updates from the station.

According to him, social media should be a place where people find alternative content, share their personal experiences, and engage with different opinions.

However, he has observed a shift, where more accounts are now pushing content from mainstream television stations, raising questions about the motive behind this trend.

Gaitho openly questioned what was happening and who might be behind it. He suggested that this could be a well-organized effort to direct social media users toward Citizen TV’s content.

He argued that traditional media houses might be struggling to maintain their viewership on conventional platforms, such as television, and are now looking for new audiences through social media.

By flooding platforms like X and Facebook with their clips and updates, these stations could be trying to dominate online discussions, making sure that their content reaches as many people as possible.

One of Gaitho’s main concerns is that social media could lose its value as a space for independent voices. He fears that if mainstream media takes over, smaller content creators and ordinary users might be pushed aside.

Social media has always been a space where alternative views thrive, allowing people to question narratives pushed by big media corporations. But with this new trend, Gaitho worries that social media might soon become just another platform controlled by powerful entities that dictate what people see and discuss.

His statement has sparked reactions from his followers, with some agreeing that there is a noticeable shift in how content is being shared online. Some believe that media houses are now deliberately using social media to maintain influence, especially as more people move away from watching traditional television.

Others have pointed out that some of these accounts posting mainstream media content could be run by the media houses themselves, using social media to extend their reach and control discussions.

While Gaitho did not directly accuse anyone, his questions have left many people thinking about the changes happening on social media. He urged his followers to stay alert and ensure that social media does not become a mere extension of traditional television.

His remarks have ignited a broader debate on whether social media is still a free space or if it is slowly being taken over by the same mainstream media outlets it was meant to challenge.

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