TikTok announced that it would be launching its first-ever in-app cross-reality music experience featuring award-winning artist, The Weeknd.
The Weeknd Experience, as it is known, will be the very first virtual experience of one of the biggest albums of 2020, After Hours. During this virtual musical experience, users will be captivated and suspended in space while The Weeknd invites viewers into the awesome madness of his world, as seen through his own eyes.
Created with Wave, the market leader in interactive virtual entertainment experiences, #TheWeekndEXP offers an “at-home” experience like no other–a technologically innovative presentation of the world’s most listened-to artist on Spotify playing smash hits from his recent #1 album After Hours, the most-streamed R&B album in history. After Hours has dominated, with Rolling Stone declaring it as the biggest album of the first half of 2020. “Blinding Lights,” the second single from After Hours, inspired over 1.5 million video creations on TikTok, racking up tens of millions of views and birthing the “#BlindingLightsChallenge.” The song’s success on TikTok helped propel it to #1 on the Billboard Hot 100.
The Weeknd Experience will raise funds for The Equal Justice Initiative, and they’re going to match funds raised up to a generous amount. The Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society. Fans can donate directly from the TikTok app.
Additionally, fans can support by purchasing exclusive merchandise inspired by The Weeknd Experience with proceeds donated to Equal Justice Initiative. TikTok will match those proceeds with a generous donation of our own. The new merch capsule release will only be available from August 6th – 10th and will be available at http://shop.theweeknd.com.
More information on Equal Justice Initiative can also be found at https://eji.org/
TheWeekndEXP will gather everyone from all walks of life to create legendary memories through a combination of featured hashtag challenges, creative effects, and a must-see experience.
Kenyans will also have the opportunity to tune into this interactive and immersive music experience. Decide whether you want to stay up and watch the LIVE broadcast at 03:00 am via @TikTok on Saturday, 8 August, or watch the rebroadcast at 7:00 pm later that evening via @TikTokSouthAfrica. Either way, this is an experience not to be missed.
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