March 7, 2026
Nairobi, Kenya

Directline insurance

Business

Directline assurance slapped with KSh 85M fine for abusing buyer power

The Competition Authority of Kenya (CAK) has fined Directline Assurance Company KSh 85 million. The penalty comes after the insurer was found misusing its buyer power against two Nairobi garages. The garages provide services such as panel beating, spray painting and mechanical repairs. They were contracted by Directline in 2023 and 2024 to fix vehicles

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Business

Ruto-linked insurer gains ground as SK Macharia’s directline struggles

According to the report shared by Business daily, a major change is taking place in Kenya’s PSV insurance sector, with Amaco, a company linked to President William Ruto, quickly gaining ground and challenging the dominance of Directline Assurance, which is owned by media tycoon SK Macharia. This shift is not just about business; it also

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