Soko Yetu Vendors To Grow Their Business


Soko Yetu

Soko Yetu

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Vendors on Soko Yetu will be receiving a wide range of solutions that will help them grow their business.

This is following an announcement by Twiga on the update of its vendor’s Soko Yetu platform.

Soko Yetu is the customer-facing e-commerce platform that allows Twiga’s vendors to access products from various suppliers.

The platform gives its vendors access to lower prices, product assortment, and other value-added services. 

The platform is used for both web and mobile access.

The upgraded platform will enable vendors to have multiple shops under one account.

They will also get access to a wide range of local products, e-wallet as well as extended shopping orders up to 9 pm.

Vendors will also get access to business support via loans and insurance.

Further, the vendors will earn cash back when they shop online through the e-wallet.

Twiga’s East Africa CEO, Mr. Yebeltal Getachew affirmed that the Soko Yetu platform is essential for vendors in running their businesses.

He further stated that the entity is looking at ways of improving its experience. 

This is to ensure their vendors get what they need to grow their businesses.

“Twiga remains committed to modernizing Africa’s urban informal retail by using technology and, we continue to invest in our platform to deliver on our promise,” Getachew said 

To add to that, the CEO said that he is optimistic vendors will be generating additional revenue from the sale and purchase of airtime, power tokens, and other value-added businesses soon.

It will help the vendors grow their business.

Twiga is a B2B e-commerce company that aims to modernize Africa’s Urban based informal retail through technology to transform the value chain for both fresh produce and manufactured goods.

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