Safaricom has done it once more, by availing resources ton everyone at a standardised price from the famous Mpesa Foundation now to the e-newspaper. For only sh 10, Kenyans would now be able to access the popular newspapers which are four in number offered by different media groups. Now just by dialling *550# one can get the Star, People’s Daily, Daily Nation, Business Daily, Saturday Nation, Sunday Nation, The Standard, Saturday Standard and the popular Nairobian.
According to the CEO Peter Ndegwa, “Kenyans like to be on the know and are using technology to provide them access the news at their fingertips through the digital newspapers. We are continuously working with partners to enrich the portal on more publications so that we have something for everyone.” He said.
The prices of the Newspapers vary but start from as low as Sh 10. An example is that The Daily Nation, Business Daily, The Standard, and the Nairobian have an average cost of Sh 20. Different cost packages come with purchasing them. There is Today’s edition which is sh 20, a weekly publication for seven days which is Sh 140 and the monthly package which runs for 30 days and goes for an average of sh 600 per month. While as for People’s Daily and The Star, which go for Sh 10, have different packages too depending.
This initiative does not require the use of data to access it. This criterion brings out the notion of affordable and readily available place to source more information. One can also access it at any time. The reason being the information would last up to 7 days in the “My Newspapers” tab just right after you have purchased it.
The Safaricom Partnership has also made many businesses to have an open mind towards reaching their customers through this called digital web. It is important to note that the e-newspapers has also posed a significant impact towards the environment in that now that things are done online, there will be few paper wastes from the newspapers.
The downfall of this project is that as for newspapers such as People’s Daily that was being issued free, now forces one to purchase it online. This automatically discourages individuals from shifting to e-newspapers. Another negativity about this is that not every Kenya has accessibility to great mobile phones that would be able to show the newspaper.