Safaricom plans to give its customers up to 200MB of data for free in a new campaign as it hopes to woo in new customers to use its products. Customers will be able to get the free data everyday and it will be customised to their usage profiles.
To redeem their free daily Internet offer, customers will be required to dial *544# every day for the next 90 days.
Through this campaign, the telco seeks to empower its customers to take spend more time online be it for work or entertainment. According to data from the Communications Authority, the country has 25 million mobile broadband connections meaning about 60% of mobile phone users barely use the internet.
“Smartphones and the internet have become critical in our day to day lives, empowering us in different ways by connecting us to more opportunities. The 90-day free data campaign seeks to ensure that no customer is left behind by ensuring that all our customers can now access the internet, even at no cost,” said Peter Ndegwa, CEO, Safaricom.
Safaricom says that it has seen increased demand for data and hence the roll out of campaigns such as ‘Browse Bila Waas’ that rewarded subscribers with free 500MB daily bonus data with every purchase of personalised no-expiry data bundle.
Safaricom has also partnered with Google to enable its customers to acquire quality 4G devices on flexible payment plans. Customers can purchase the Neon Ray Pro at a deposit of KES 500 with the balance payable at KES 20 per day over nine months. Every purchase of the device comes with free 1 GB of data.