Meridian Holdings Inc. (NASDAQ: MRDN) (the “Company”) has announced that its subsidiary, Meridianbet, has been named the Presenting Partner of UFC FIGHT NIGHT: MEDIC vs. RODRIGUEZ, scheduled for Saturday, August 1, at Belgrade Arena in Belgrade, Serbia.
The event will mark the first time UFC has held an event in Serbia, with Meridianbet serving as its exclusive sponsor in the sports-betting category.
The partnership will include branding inside the Octagon during the event, logo placement across official event marketing, including key art and round cards, an in-venue commercial at Belgrade Arena, and a digital and social media campaign across UFC’s web, video and social channels.
The event will be distributed internationally through UFC’s broadcast partners, reaching a global audience.
“Serbia is where Meridianbet’s story began 25 years ago, and there is no bigger stage to mark that anniversary than UFC’s first-ever event in the country,” said William Scott, Chief Executive Officer of Meridian Holdings. “Combat sports sponsorship has long been part of our brand strategy, and partnering with one of the most-watched properties in global sports is a natural next step as we continue to build visibility for our firm across the region and the world.”
Meridianbet was founded in Serbia in 2001 and has operated continuously in the market ever since. The partnership marks the brand’s most visible association with a global sports property to date
.For years, Meridianbet has sponsored combat sports, supporting everything from elite professional cards to grassroots martial arts events, making the category one of the brand’s most visible areas of investment.
The partnership also reflects the company’s long-running commitment to sport in the communities where Meridianbet operates.
Across its markets, Meridianbet supports clubs, youth academies, and local sports programs, from grassroots level to elite competition, alongside community initiatives in health and education.
About Meridian Holdings Inc.
Meridian Holdings Inc. (NASDAQ: MRDN), headquartered in Las Vegas, Nevada, is an established B2B and B2C gaming technology group operating across more than 25 international regulated markets.
The Company’s B2C division is led by Meridianbet Group, a leading online sports betting and gaming operator founded in 2001 and licensed across Europe, Africa, and South America.
Meridian’s B2B division, comprising game developer Expanse Studios and iGaming platform GMAG, develops, licenses, and distributes proprietary gaming technology to a global client base.
Additional subsidiaries include RKings Competitions, which offers pay-to-enter prize competitions in the UK, MexPlay, a regulated online casino in Mexico, and Classics for a Cause, Australia’s leading subscription-based digital memberships and trade-promotion lottery.
The Company’s software automatically declines gaming or redemption requests originating in the United States, in strict compliance with U.S. law.
For more information visit https://meridian-holdings.com/
About UFC®
UFC® is the world’s premier mixed martial arts (MMA) organization, with more than 700 million fans and approximately 363 million social media followers.
The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to an estimated 1 billion broadcast and digital households across 210 countries and territories.
UFC’s athlete roster features the world’s best MMA athletes, representing more than 75 countries.
The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports.
UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada.
For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok.
