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How the psychology of colours works

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“Colours like features follow the changes of emotions,” the artist Pablo Picasso once remarked.

Growing up red was associated with danger, black with death or anything else depressing and white innocence or purity. Some colours are still viewed as they were back then.

Colours have powers that are underestimated. Not the type to give you wings, super speed, regeneration abilities, immortality or anything of that sort. They influence mood and other physiological reactions. Certain colours have been associated with increased blood pressure, increased metabolism and eyestrain.

Several ancient cultures used colours in conjuction with herbs or drugs to heal. An example is with the Egyptians and Chinese.

Red stimulated the body and mind and increased circulation. Yellow stimulated the nerves and purified the body. Indigo was for alleviating skin problems. Orange for healing the lungs and increasing energy levels. Blue was for soothing illness and treating pain.

Here are a few colours and what they mean.

Red is associated with power,danger,willpower,war,desire,love,passion, determination. It is a very emotionally intense color. This explains why red on the traffic lights means stop.

Green is associated with harmony, freshness, fertility, nature, invention, safety, cool, calm and collected.

Purple. The colour of spirituality and imagination. It symbolizes mystery, royalty, imagination, wisdom, dignity, independence, nobility, ambition, power and luxury.

Black. The most mysterious color there is. It symbolizes strength, authority, formality, prestige and elegance.

Blue. It is linked to consciousness and intellect. It slows human metabolism and produces a calming effect. Blue is associated with tranquility, calmness, sincerity and piety.

White is associated with goodness, light, purity, faith and innocence.

Orange symbolizes joy, sunshine, enthusiasm, success and encouragement. It has also been proven that it increases oxygen supply to the brain and stimulates brain activity.

Yellow symbolizes cheerfulness and intellect. Too much of it makes it unstable.

Ever thought why most hospitals have blue or green hospital gowns and bedsheets? It is no coincidence.

Marketers see color as important as it can influence a consumer’s emotions and perception about goods and services. Some workplaces use the psychology of colour to increase workers productivity by using warm shades hence overstimulating senses.

Having some basic knowledge about how psychology of colours works is important. I mean who knows it might even help reduce the habit of impulse buying products especially at supermarkets.


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