Popular tourist destination Giraffe Manor had on Sunday August 2 launched a major campaign in a bid to salvage their reputation from racist accusations thrown against them on June 7.
In a tweet by blogger Robert Alai, they kicked off the campaign by including a photo of what appears to be guests of African origin feeding the giraffes during their breakfast meal.
However the controversial picture they used has sparked a form of controversy, with many Kenyans reminding them of the uproar they caused after putting out a policy appeared to have locked out Kenyans.
“First off they look akward in the robes,they are uncomfortable and taking alcohol. When they use mzungu (foreigners) to advertise it’s dignified, having breakfast full dressed or outside in patio elegant dressed”. commented @MsGoodkenyan on Twitter.
“Racism also like cannibalism once you start you never stop. Same case here.” Sewe Paul weighed in.
Wildly popular with tourists and social media influencers from around the world, Giraffe Manor attracted backlash after announcing its re-opening on Friday, June 5, after closing due to the COVID-19 pandemic.
Several Kenyans recounted discriminatory experiences with the hotel due to policies which are seen to be disadvantageous to Africans.
The hotel was accused of targeting local tourists when they had previously shunned them, opting for international visitors.
The establishment issued a statement in response to the uproar on June 9, maintaining that their policies were not discriminatory.
They argued that many luxury safari hotels did not offer breakfast only packages, explaining that it was necessary for their business.
According to Kenyans.co.ke, they further directed some of the blame to a poster from an independent agent that indicated the hotel was ‘open to Kenyans’ fueling the uproar.
Nairobi residents who previously sought to have breakfast at the hotel were informed of a policy that required them to pay up to 600 dollars (Ksh60,000) for unnecessary add-ons like an airport transfer, car and chauffeur.
The move to re-open without the policy in place was seen by the hotel’s critics as an attempt to make up for lost business by turning to Kenyans they previously discriminated against.
“Giraffe Manor wants you to pay for a breakfast package that includes airport transfers and you live in Nairobi and there’s nothing wrong with that? It is very obvious who their target audience is,” wrote Bloggers Association of Kenya (BAKE) Director James Wamathai.
The policy was seen as a strategy to lock out Kenyans, as it was impractical for many city residents seeking breakfast or accommodation for a few nights to have to pay for an airport transfer.
Check out the reactions from Giraffe Manor’s latest photo in their new campaign launch below: