Five billion football fans worldwide connected on Tiktok to celebrate UEFA EURO 2020 moments as the world marked the closing of the season on 11 July.
The fans watched the games through full-screen and sound-on virtual experience.
Live score updates to #FootballCelebrations and conversations about the latest game was a community one would not have wished to miss.
During the UEFA Euro 2020, fans got to show their love for the game as they connected with players and teams on the platform.
To gauge the popularity of the game, the official #EURO2020 has nearly five billion views currently.
Further, Ed Sheeran’s performance at the TikTok UEFA EURO 2020 live show, hosted on 25 June, broke a record on the platform with over 5.5 million views for a live event.
Additionally, last week was the biggest for the football action.
TikTok continued to engage its community with exciting features.
Furthermore, the features ensured everyone was part of the sporting and soccer action until the final match on Sunday.
The features include;
Football League Table
TikTok’s football league table highlighted live soccer game scores and current group standings.
As well as past game results, and upcoming fixtures.
From this table, fans accessed their favorite football players and teams while enjoying video highlights from games and challenges on the platform.
Check it all here: https://vm.tiktok.com/ZSJVxAGwT/
For the Love of The Game effects
Fans could use one of the cool filters available in-app to scan anything and turn it into their football team.
Moreover, the filter allowed users to turn anything into a ball by scanning any object and try to bounce it with their feet.
With a powerful kick, the object will catch fire and fly into the screen to break it.
#fortheloveofthegame reached over 600K views.
The hashtag #BestOfFootball was where all the broader conversations about the game were taking place.
Users joined the hashtag to share their opinions about some players, kits, teams, and anything relating to football.
TikTok is the leading destination for short-form mobile video.
To add to that, the platform’s mission is to inspire creativity and bring joy.